Roarchestra Logo

Project Info

After a 15-year hiatus, the beloved Roarchestra event returned to the Louisville Zoo. The previous event logo was designed some time in the 90s, I believe, and was due for a refresh. My goal was to strike a balance between the original branding and modernizing the look. I used the generative AI feature only recently available in Adobe Illustrator to create the new look.

Employer:  Louisville Orchestra 

Location: Louisville, KY

Launch Date: May 20, 2024

Project Type: Identity

Built With: Adobe Illustrator

Superpowers Used: AI, Design

Other Versions

I created other versions for this project and even though it wasn’t selected, the elephant is by far my favorite.

History

Here’s the previous logo. Probably designed by Jeff Tull but I haven’t been able to confirm that.

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