When it became apparent that our day-to-day operations at St. Vincent de Paul Louisville would be turned upside down, I quickly shifted the focus of our monthly newsletter, The Good Samaritan, to update donors on how we would be caring for clients and to solicit donations to replace revenue that would be lost due to canceling fundraising events.
This newsletter, along with weekly email updates, elicited an overwhelming response. Donations are up 22% over this time last year.