2019 Christmas Appeal direct mail for St. Vincent de Paul Louisville.
The inside of the card contained thank you messages from staff. With variable-data printing we sent four groups of thank you messages to donor segments. There was space on the back of the tear-off return card so donors could send a message back to our clients and staff.
Launch Date: November, 2019
Project Type: Direct Mail, Print
Superpowers Used: Creative Concept, Design