A very modern Easter card design.
The Christmas appeals I designed for St. Vincent de Paul Louisville always included space on the back of the donation card for donors to send holiday messages to staff and clients. We always had a great response to this request.
All the holiday appeals I designed were intentionally meant to look like holiday cards in hopes that people would display them in their homes along with other cards and keep the organization front of mind during the holidays.
After the shutdown due to the pandemic, all fundraising went virtual. Home Begins Here was a brand new event in 2020 and always intended to be in-person. Once in-person events were no longer an option, we pivoted and Home Begins Here became a virtual event—our first.
Drone footage generously provided by Oxmoor Auto Group.
The first major appeal after the shutdown had to be special. St. Vincent de Paul Louisville’s donors had really come through during the spring and summer, and this was our opportunity to recognize their effort as always share the impact of their support.
Seasonal blank thank you cards for St. Vincent de Paul Louisville. For years the agency’s cards were plain white with the logo on the front. No one wanted to use them. These cards on the other hand were used by everyone at the agency, not just the the development staff.
2019 Christmas Appeal direct mail for St. Vincent de Paul Louisville.
The inside of the card contained thank you messages from staff. With variable-data printing we sent four groups of thank you messages to donor segments. There was space on the back of the tear-off return card so donors could send a message back to our clients and staff.